The need for millions of soldiers for "The Great War" (later renamed World War One) lead to the creation of one of the most iconic recruiting posters in American history the "Uncle Sam, I Want You" poster by famed illustrator Jame Montgomery Flagg.
Most Americans instantly recognize this famous poster that has become an icon of two World Wars that first appeared on the cover of Leslie's Weekly magazine on 16 July 1916 as a preparedness poster (the words being "What are you doing to prepare"). The recruiting poster was first issued in 1917 with more the 4 million posters produced.
What few Americans realize is that this poster concept was copied from the British one shown here, where Field Marshal Lord Kitchener wants you to join the British Army. Herber 1st Earl of Kitchner, was a 19th and early 20th century Imperial war hero. He was also the War Secretary of Great Britain from the start of the Great War until he died as a passenger on the HMS Hampshire when she was sunk on 5 June 1916. His instantly recognizable face directly pointing to the viewer was a powerful recruiting tool that helped induce hundreds of thousands, possibly a million+, volunteers to join as "Kitchners Soldiers." While the Kitchner poster continued to be used until the end of the Great War, the American version would continue to appear in public for decades to come.
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